Training Ground

Training for results

The world of sales is changing and sales training needs to change with it. Today’s sales training needs to be fit for a hybrid sales environment.

It must leverage technology as well as engage with people; it must work remotely as well as in person, and deliver skills for selling through the screen as well as in the room.

You and your team will be benefiting from our experience of training over 10,000 people from over 1000 companies.

This is well-travelled territory for us but we combine this deep expertise with innovative approaches fit for the 2020s.

Read on to see how our different training methods could help you.

Training Ground

Training Methodologies

Sales Training has moved on from a group of bored salespeople sitting in a room, being lectured to and waiting for the bar to open. SalesLevers uses a portfolio of training methodologies to suit different cultures and situations.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

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Classic

Our best of breed workshop style that ensures the key messages get across in an engaging way

Gamification

Highly participative and competitive board games to engage learners and drive results

Sales Theatre

Corporate Actors bring sales scenarios to life, demonstrating bad and good techniques and stimulating people to learn by experiment

Competitive Selling

Sales teams compete to win a piece of business and learn by doing

Sales Impact Projects

Training based around a live product launch or market campaign

Live Application

Working on live accounts or prospects

Our best of breed workshop style that ensures the key messages get across in an engaging way

Highly participative and competitive board games to engage learners and drive results

Corporate Actors bring sales scenarios to life, demonstrating bad and good techniques and stimulating people to learn by experiment

Sales teams compete to win a piece of business and learn by doing

Training based around a live product launch or market campaign

Working on live accounts or prospects

Training can be delivered in person, remotely, hybrid and on-line

Ten Steps to Sales Success

This our Essential Selling Programme designed to ensure the core skills that every seller needs are in place and adapted for a changing sales world. Available in a range of formats and levels.

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Key Account Management

Key accounts can and do deliver 2.4 x more growth than “standard” accounts (Siemens) and often deliver over 90% of Customer Lifetime Value (Kumar & Shah).

Our KAM programmes deliver serious results in terms of share of wallet e.g. 51% share up from 40%; sales growth e.g. 36% year on year growth; margin e.g. up 6.8% across portfolio and relationship e.g. full nomination for major brand.

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New Customer Acquisition

It’s hard to unseat competitors to win “new logo” business. We offer tried and tested and innovative approaches to increase win rates and drive success. It’s the difference between one organisation winning >60% of its pitches compared to a competitor’s 20%.

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Grow & Retain

Many of our clients are involved in ongoing selling to a large portfolio of existing customers. We work on up-selling and cross-selling to ensure growth and retention. When 5% increase in retention can deliver 25% in profitability (Fred Reicheld: Bain &Co) the stakes are high.

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The Effective Sales Manager

First and second line sales leaders can transform a sales team, multiplying success rather than just adding to it. We focus on the key issues of coaching and motivation, planning and collaborating with the wider business. This programme produces results and provides one of the best returns on investment possible.

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Negotiation

Our negotiation programmes have proved themselves in arenas as diverse as global risk managers, leading banks, SMEs and universities. Increased margins and strengthened relationship impact immediately on the bottom line. Our methodology focuses particularly on negotiating in the context of ongoing business relationships.

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Sales Presentations

Every salesperson needs to be able to present. Few enjoy and very few cannot improve given the right techniques and coaching. Our presentation training gives salespeople increased capability, confidence and commitment to present effectively with reduced stress and greater impact.

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Quota Game

Quota Game is a board game that makes sales training fun! Developed from 30 years of field experience and training, The Sales Performance Game is engaging and a ton of fun! Based on Quota’s 10 stages of the selling process, it makes the process of selling clearer, while teaching valuable selling skills.

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Quota Coach

Sales managers aren’t born.
They need to learn – and the transition from salesperson to sales manager is not always automatic or easy, Quota Coach is a highly engaging comprehensive introduction to the keys of successful sales management.

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Peak Performance Sales

What We Do

FIT2SELL

Delivering the business result in a radically and rapidly changing environment is both important and difficult. FIT2SELL is our response to the need to succeed. The analytical phase of Fit2SELL combines long practical experience of sales performance improvement, robust thinking and innovative approaches. Over a four week period it provides the business leader with a clear, agreed and validated view of where the sales organisation is today, the goals that and must be achieved over the coming period and resourced, costed and planned route to get from A to B.

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What We Do

FIT4KAM

Key accounts can deliver a disproportionally significant result for a growing business. The analytical phase of FIT4KAM provides business leaders with a clear, agreed and validated view of the current state of key account management. It identifies where the business’ most important relationships could be strengthened and developed and establishes an agreed, resourced, costed and planned route to get from A to B.

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Analytics

Customer Research

Understanding what your customers really think is the starting point for building a strategy to strengthen and grow the business. We combine proven methodologies with real-world experience and insightful analytics to help our clients understand and analyse their customers’ opinions, preferences and responses. The result is a clear plan to make the changes which you can be confident will make a real difference to your customers allowing you to target your resources and measure the change.

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What We Do

Insights

The members of our team work as “reflective practitioners” – very focused on actions and results but taking time to step back, observe what works and apply new thinking. Our insights are communicated through articles, posts, seminars, webinars, videos, podcasts and lectures. We are always open to share insights in conversation and to co-host videos and podcasts.

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What We Do

Research

SalesWisdom accesses and contributes to research from thought leaders in the field of sales and commissions our own research. We w3ill continue to publish and curate research over the coming months.

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SpecialProjects

Every business has its unique aspects. We design and deliver one-off programmes to address a specific requirement e.g. a product launch, scaling projects, M&A integration, preparation for exit…

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Sales Management

First and second line sales managers multiply the effectiveness of their salespeople. We have a full range of proven sales management, planning and coaching resources that make a real difference

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Sales Compensation

Sales Compensation is a specialist field that can have a huge impact on sales performance and profitability. SalesLevers has specific expertise and tools in this complex field. We can help you design, redesign and implement your sales compensation plans

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International Selling

Doing all this across borders? International Selling requires robust methods and local resources and sound experience. SalesLevers have invested in Gyroscope International, delivering highly effective sales performance projects in 35 countries

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SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.

Research, Insights and Analytics

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Development, Processes and Tools

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Recording, Reporting and Forecasting

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