Ever since the financial crisis, the world has been more volatile, uncertain, complex and ambiguous. We can’t; we don’t have the luxury of waiting until things “return to normal” to make sales grow again.
Global and national economic growth are not robust. We need to achieve growth even when the market isn’t expanding. We need to win more market share or (better still) find new solutions and approaches.
Buyers and buyer behaviours have changed. Whether you look at the data or know from experience, you know buyers are behaving differently. We can’t continue as analogue sales professionals in a digital buying world.
Countless innovations and new technology are trying to change how we sell. But how can you tell a really valuable, useful solution from so much fluff and hype? How can you integrate solutions to support sales, instead of getting in your team’s way? Approaching innovation the right way, with a clear strategy, can save a lot of trouble and generate real results.