What We Do
Sell more. Sell better.
Casting light on the “black box” of sales.
Building and leading an effective sales organisation is no longer about trying to harness and keep hold of strong-willed individuals who somehow manage to bring home the big wins but all too often hold the company, colleagues (and customers) to ransom.
Of course we want stellar performance from winners, but we also need predictable victories that make the best use of the team based on sound research, insights and analytics.
Peak Performance Sales
What We Do
FIT2SELL
Delivering the business result in a radically and rapidly changing environment is both important and difficult. FIT2SELL is our response to the need to succeed. The analytical phase of Fit2SELL combines long practical experience of sales performance improvement, robust thinking and innovative approaches. Over a four week period it provides the business leader with a clear, agreed and validated view of where the sales organisation is today, the goals that and must be achieved over the coming period and resourced, costed and planned route to get from A to B.
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FIT4KAM
Key accounts can deliver a disproportionally significant result for a growing business. The analytical phase of FIT4KAM provides business leaders with a clear, agreed and validated view of the current state of key account management. It identifies where the business’ most important relationships could be strengthened and developed and establishes an agreed, resourced, costed and planned route to get from A to B.
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Customer Research
Understanding what your customers really think is the starting point for building a strategy to strengthen and grow the business. We combine proven methodologies with real-world experience and insightful analytics to help our clients understand and analyse their customers’ opinions, preferences and responses. The result is a clear plan to make the changes which you can be confident will make a real difference to your customers allowing you to target your resources and measure the change.
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Insights
The members of our team work as “reflective practitioners” – very focused on actions and results but taking time to step back, observe what works and apply new thinking. Our insights are communicated through articles, posts, seminars, webinars, videos, podcasts and lectures. We are always open to share insights in conversation and to co-host videos and podcasts.
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Research
SalesWisdom accesses and contributes to research from thought leaders in the field of sales and commissions our own research. We w3ill continue to publish and curate research over the coming months.
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Working with the team has really reinvigorated our passion for keeping it simple and focusing on the things that matter. In a time when we are all working out how do we ‘get back to normal’, focusing on clear data driven decisions that are linked to delivering real client value must be high on the list of what we need to do. Whilst I believe I have the best team in our industry, having this experienced set of ‘external eyes’ challenge and test us has been invaluable.
SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.
