Customer Research

Understanding what your customers really think is the starting point for building a strategy to strengthen and grow the business.
We combine proven methodologies with real-world experience and insightful analytics to help our clients understand and analyse their customers’ opinions, preferences and responses.
The result is a clear plan to make the changes which you can be confident will make a real difference to your customers allowing you to target your resources and measure the change.

For the past three years we have been conducting a Net Promoter Score (NPS) programme for a leading building supplies distributor. The company has operations across Europe from Ireland to Poland. It has been undertaking a highly effective turnaround strategy and the NPS has helped focus resources and concentrate on priorities while measuring changes in customer perceptions.

The project has been led by our Head of Customer Research, Mike Armstrong who has 30 years’ experience of designing and delivering customer research projects across industries as diverse as building materials and financial services