Win Strategies

Plan for success

Sales Strategies have drawn on military strategists such as Sun Tsu’s “Art of War” or Frederick Lanchester and his Lanchester Strategy or American military strategists concept VUCA.

When you work with us on your sales strategy you will be leveraging our experience of developing strategies in our own businesses – from banking and professional services to technology and distribution; as well as developing sales strategies with business leaders across different geographies, sectors and economic conditions.

Win Strategies

Strategic approaches

In a volatile, uncertain, complex and ambiguous (VUCA) world sales strategies need to be agile and evolutionary not rigid and over-engineered. Drawing on experience and expertise, theories and pragmatism we work with you to build and execute strategies that deliver results.

Segmentation strategies

How to define and approach segments – industry, size, behaviour

Key Account Strategies

How to select, structure and organise key account management to optimise growth and customer value

Coverage Strategies

Make sure you have the right number of people doing the right things in the right places

New Business Strategies

Ways to open up new markets, explore “white space” and seize market share. Referral strategies, Lanchester Strategy

Cross and Up Selling Strategies

Avoiding the pitfalls by applying our five keys to cross-selling.
Managing margins and strategic pricing

Sales growth strategies

Sales leadership planning.
Scaling plans